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Irish food/ drinks exports in 2015 – far below potential

Another Irish public agency had a good news story to tell on Wednesday on performance in 2015 with many superlatives deployed to please ministers. Media headlines have noted that Irish food and drinks exports rose to a record in the year and it certainly beats a decline in value. However, the sector is underperformimg and last summer a senior academic in agriculture told Irish beef farmers that they would be better off by growing trees.